AI Visibility Audit
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Incorrect code. Please try again.
Prepared by saigon.digital · September 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Parents now ask ChatGPT, Gemini and Perplexity which school to shortlist before they ever reach your website. This audit shows what those tools can and cannot read on bdc.nsw.edu.au today, who is being quoted instead, and what to fix first.
Saigon Digital helped us increase awareness of BVIS and support admissions for the opening of our new campus. Through a focused SEO and AI visibility strategy, they helped more parents and families discover BVIS when searching online for international school options. Their work strengthened our digital presence and helped us reach prospective families at an important time for the school.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesWhere Bishop Druitt College stands in AI search today, what is causing it, and what it would take to change. Every figure below was measured on bdc.nsw.edu.au on 29 September 2026.
Bishop Druitt College already owns the hard part. DR 29 and 886 referring domains, roughly three times the authority of the nearest independent school in Coffs Harbour, valid School schema on the homepage, a clean 271-URL sitemap, and not a single AI crawler blocked. The problem is what those crawlers find once they arrive: a typical page ships 466KB of code to deliver 4,246 characters of readable text, and not one page we sampled tells an engine what it is about. So the directories are answering questions about your school instead of you.
We tested how Bishop Druitt College appears when a parent asks an AI tool to help them choose a school in Coffs Harbour, and when a family anywhere in NSW asks about online and distance education. Here is what we found.
GPTBot and OAI-SearchBot both return 200. Access is not the issue; what is missing is a summary line and a clean title to quote.
On a branded search your own site surfaces once among six third-party profiles. On fee and distance-education searches it does not surface at all.
PerplexityBot is allowed through. Its answers lean on whichever page states a fact plainly, which today is usually a directory rather than bdc.nsw.edu.au.
Google-Extended is not blocked and your School schema is valid, so the entity is recognised. The page-level detail behind it is what thins out.
All twelve AI crawlers we tested return 200 OK: GPTBot, OAI-SearchBot, ChatGPT-User, PerplexityBot, ClaudeBot, Google-Extended, Applebot-Extended, meta-externalagent, Bingbot and CCBot among them. Your robots.txt blocks nothing but system folders, your sitemap is current, and your homepage carries valid School schema with a full postal address. That is better than most schools we audit, and it means nothing here requires winning back access.
Because access and legibility are different problems. Every engine can reach your pages. What none of them can find is a description line to quote, an untruncated title to trust, or a fee table that reads as a table. The raw material is there. It is the labelling that is missing.
We ran the exact searches your buyers use when asking AI tools to recommend a solution. Here is who appeared, and whether Bishop Druitt College was in the answer.
On a query about your own school name, bdc.nsw.edu.au appears once among six third-party profiles. On the two queries that actually come just before an enquiry, fees and distance education, another school's page is the answer. On the fees query the page that won simply stated a number in plain text.
Every one of these is a readability fix, not an authority fix. You already out-rank every other school in Coffs Harbour on domain authority by a wide margin. The pages only need to become legible to a machine, which is weeks of work rather than years of link building.
These are the pages currently winning the answer in your market. Note the domain ratings: you lead every one of them, in one case by a factor of seventy. Authority is not what is separating you from the answer.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Bishop Druitt College You | 29 | Partial | Partial | Partial | Audit target |
| Coffs Harbour Christian Community School | 9 | Partial | Appearing | Partial | Publishes a plain-text fees page plus a fees PDF with real numbers, so it answers the fee question directly. |
| Horizon Distance Education (Living School, Lismore) | 0.4 | Partial | Appearing | Partial | Holds the exact-match domain horizon.nsw.edu.au and puts the category straight in its title: "Distance Education NSW". |
| St John Paul College | 10 | Partial | Partial | Partial | Well known locally, though its domain (cofhslism.catholic.edu.au) carries no school name, which weakens entity matching. |
| Casuarina Steiner School | 0 | Partial | Appearing | Partial | Tiny site, but unambiguously categorised as a Steiner primary, so answers can place it precisely. |
| School directories (My Choice Schools, SchoolMyKids, Cluey, Private Schools Guide) | n/a | Cited | Appearing | Cited | Thin pages, but every one is summarised, consistently structured and trivially easy to quote. This is your real competition for the answer. |
Badge key: Cited Partial Not Cited
Three changes, in the order we would do them. None of these is a rebuild, and the first one could start this week.
Not one page in our sample has a meta description or an og:description. This is the single cheapest change on the list and it decides how every engine, and every shared link, describes the page. Start with the pages that precede an enquiry: fees, steps to enrolment, scholarships, open day, and the Horizon Online pages.
The CMS is cutting page titles at roughly 30 characters, adding an ellipsis, then appending the school name anyway. Separately, the responsive fee tables output three copies of every cell, so your most commercially important page reads as "$2473.00 $2473.00 $2473.00" to anything that is not a human eye. Both are template-level fixes, not a rebuild.
BDC Horizon Online sells state-wide, so it competes far beyond the Coffs catchment. But horizon.nsw.edu.au belongs to a different NSW distance-education provider, and on the category query it takes the top slot while your Horizon product pages do not surface. Distinct naming, its own EducationalOrganization schema, a real FAQ block and clear fee content will separate the two entities.
While auditing how AI sees Bishop Druitt College, we also looked at the website itself (Craft CMS on the Digistorm school platform). These specific issues are holding back both your AI visibility and how the site converts, and they are all fixable.
Across 48 pages the median page is 466,451 bytes of HTML carrying 4,246 characters of readable text, a ratio of 0.91%. The homepage is 700,383 bytes for 9,962 characters. That is slow for a parent on mobile in regional NSW and it buries your content for anything trying to read the page.
On /join-our-college/fees-and-financial-terms and /bdc-horizon-online/enrolment-information/fees the responsive table emits three DOM copies of each cell. A human sees one. A language model reads "Stage 1 Stage 1 Stage 1 Years K - 2 Years K - 2 Years K - 2 $2473.00 $2473.00 $2473.00". Your fees are the most quoted fact about any school, and this is the page they come from.
/llms.txt returns 404, and 48 of 48 sampled pages have neither a meta description nor an og:description. The second one also means every link to the school shared on Facebook, LinkedIn or WhatsApp appears with no summary underneath it.
Web development and WordPress are core strengths at Saigon Digital. Fixing the issues above is part of the work, not a separate project. We handle the AI visibility, the SEO, and the website itself.
This audit shows the problem. Fixing it usually means more than AI alone: the website, the SEO and the AI visibility all work together. We handle all three, then keep it growing.
You already hold the strongest school domain in Coffs Harbour. The work is to make the pages readable enough that the authority actually counts, starting with descriptions, titles and the fee tables. We would normally scope this as a fixed-price foundation sprint covering AI visibility, SEO and the template fixes, then a simple monthly retainer to keep it moving. Thirty minutes on a call is enough to map it out.
Nick Rowe · CEO & Co-Founder, Saigon Digital
A fixed-price 3-month sprint: get cited in AI answers, fix the SEO foundations, and reposition and repair the website (development and WordPress included). One scope, one price.
A simple monthly retainer once the foundation is set: continued SEO and AI visibility growth, content, and website maintenance and support. Rolling monthly, no long lock-in.
Enrolment decisions run on an annual cycle, and the directories answering for you now are the ones parents will read through the next enrolment season. The fixes are small; the window is not.